ctrl + shift ®
We redesign supply chains, untangle logistics, and sync your planning to your ambition. Then we help you scale it all - better, faster, cheaper.
ctrl + shift plugs in as your fractional ops brain. Result: inventory shows up, costs calm down, investors high‑five.
Founder
at ctrl + shift ®
Rafael Orozco
Founder
at ctrl + shift ®
Rafael Orozco
We redesign supply chains, untangle logistics, and sync your planning to your ambition. Then we help you scale it all - better, faster, cheaper.
ctrl + shift plugs in as your fractional ops brain. Result: inventory shows up, costs calm down, investors high‑five.
Founder
at ctrl + shift ®
Rafael Orozco
Our street cred
Our street cred
Our street cred
Results.
Ops, tech, capital - whatever lever moves the metric, we pull it until “pretty good” reads “legendary.” Because your backend (like a superhero suit) should amplify your power, not weigh you down.
Results.
Ops, tech, capital - whatever lever moves the metric, we pull it until “pretty good” reads “legendary.” Because your backend (like a superhero suit) should amplify your power, not weigh you down.
What we solve for
What we solve for
What we solve for
Stock-outs in all the wrong places, supplier drama, freight bills with too many zeroes, and a Slack channel full of fire emojis. Your margins are suffering, and everyone’s playing spreadsheet whack-a-mole. Sounds familiar? Let's fix it!
Stock-outs in all the wrong places, supplier drama, freight bills with too many zeroes, and a Slack channel full of fire emojis. Your margins are suffering, and everyone’s playing spreadsheet whack-a-mole. Sounds familiar? Let's fix it!
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
ctrl + shift = your plug-in ops brain.
Ops for brands that move fast and break forecasts. Supply chain legends make double the profits. Quietly. Predictably. Like ninjas with SQL and spreadsheets.
No fluff. No B.S. Just clarity, action, and results.
01
Increase in free cashflow through better planning.
Cuts in excess stock directly improve free cash flow and can add 3–5 percentage points to gross margins by reducing markdowns and carrying costs.
01
Increase in free cashflow through better planning.
Cuts in excess stock directly improve free cash flow and can add 3–5 percentage points to gross margins by reducing markdowns and carrying costs.
01
Increase in free cashflow through better planning.
Cuts in excess stock directly improve free cash flow and can add 3–5 percentage points to gross margins by reducing markdowns and carrying costs.
02
Stockout reduction thanks to better S&OP...Accuracy does matter. Don't lose the sale due to poor planning.
02
Stockout reduction thanks to better S&OP...Accuracy does matter. Don't lose the sale due to poor planning.
02
Stockout reduction thanks to better S&OP...Accuracy does matter. Don't lose the sale due to poor planning.
What we do
What we do
What we do
Services.
Services.
(001)
Supply Chain recode
Fix your flow, understand your margins, find true happiness. From purchase orders to pallets.
Categories
Last Mile
Logistics
3PL
Margin Modeling
EDI
Vendor Compliance
6+
Supply Chain recode
(002)
Logistics hack
Pick 3PLs that don’t suck, fix your situationship with current partners. Cut dead miles.
Categories
ERP
Analytics
Reporting
Automation
AI
Integrations
6+
Logistics hack
(003)
Profit pop
Trace every dollar. Squeeze out waste. Lift margins.
Categories
Channel Fulfilment
Vendor Compliance
Advanced Routing
Omnichannel Profitability
4+
Profit pop
(004)
S&OP Magic
Get sales and ops on the same page (like Brangelina, but forever).
Categories
Forecasting
Inventory Planning
Purchasing
Fulfilment
Revenue Operations
Margin Development
6+
S&OP Magic
(001)
Supply Chain recode
Fix your flow, understand your margins, find true happiness. From purchase orders to pallets.
Categories
Last Mile
Logistics
3PL
Margin Modeling
EDI
Vendor Compliance
6+
Supply Chain recode
(002)
Logistics hack
Pick 3PLs that don’t suck, fix your situationship with current partners. Cut dead miles.
Categories
ERP
Analytics
Reporting
Automation
AI
Integrations
6+
Logistics hack
(003)
Profit pop
Trace every dollar. Squeeze out waste. Lift margins.
Categories
Channel Fulfilment
Vendor Compliance
Advanced Routing
Omnichannel Profitability
4+
Profit pop
(004)
S&OP Magic
Get sales and ops on the same page (like Brangelina, but forever).
Categories
Forecasting
Inventory Planning
Purchasing
Fulfilment
Revenue Operations
Margin Development
6+
S&OP Magic
(001)
Supply Chain recode
Fix your flow, understand your margins, find true happiness. From purchase orders to pallets.
Categories
Last Mile
Logistics
3PL
Margin Modeling
EDI
Vendor Compliance
6+
Supply Chain recode
(002)
Logistics hack
Pick 3PLs that don’t suck, fix your situationship with current partners. Cut dead miles.
Categories
ERP
Analytics
Reporting
Automation
AI
Integrations
6+
Logistics hack
(003)
Profit pop
Trace every dollar. Squeeze out waste. Lift margins.
Categories
Channel Fulfilment
Vendor Compliance
Advanced Routing
Omnichannel Profitability
4+
Profit pop
(004)
S&OP Magic
Get sales and ops on the same page (like Brangelina, but forever).
Categories
Forecasting
Inventory Planning
Purchasing
Fulfilment
Revenue Operations
Margin Development
6+
S&OP Magic
About us
About us
About us
ctrl + shift ®
ctrl + shift ®
ctrl + shift ®
No 12 month timelines. No buzzword bingo.
No 12 month timelines. No buzzword bingo.
Every phase is tight, tactical, and tailored. We’re not about one-size-fits-all. We’re about fix-what-matters-now and stack the wins fast.
01
Control: We work with your team to implement baseline improvements and analytics.
01
Control: We work with your team to implement baseline improvements and analytics.
01
Control: We work with your team to implement baseline improvements and analytics.
02
Shift: More complex and long term fixes are implemented. We align operations to strategy.
02
Shift: More complex and long term fixes are implemented. We align operations to strategy.
02
Shift: More complex and long term fixes are implemented. We align operations to strategy.
03
Accelerate: We help you scale it - or stay on as co-pilot.
03
Accelerate: We help you scale it - or stay on as co-pilot.
03
Accelerate: We help you scale it - or stay on as co-pilot.
04
Repeat: We build a roadmap to tackle what’s next. Bit by bit, your ops become a machine that hums.
04
Repeat: We build a roadmap to tackle what’s next. Bit by bit, your ops become a machine that hums.
04
Repeat: We build a roadmap to tackle what’s next. Bit by bit, your ops become a machine that hums.
Testimonials
Testimonials
Testimonials
People talk.
4.9
4.9
/5
We’ve delivered 56+ projects that help companies generate real results.
ctrl + shift ®
ctrl + shift ®
ctrl + shift ®
56+
Trusted by
clients worldwide
56+
Trusted by
clients worldwide
56+
Trusted by
clients worldwide
James Carter
Wilson & Co
Incredible team! They delivered exactly what we needed, on time and beyond expectations.
James Carter
Wilson & Co
Incredible team! They delivered exactly what we needed, on time and beyond expectations.
James Carter
Wilson & Co
Incredible team! They delivered exactly what we needed, on time and beyond expectations.
Emily Davis
StartUp Hub
A smooth process from start to finish. Highly professional team!
Emily Davis
StartUp Hub
A smooth process from start to finish. Highly professional team!
Emily Davis
StartUp Hub
A smooth process from start to finish. Highly professional team!
Angel Francos
Lead Mechanical Engineer
Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.
Angel Francos
Lead Mechanical Engineer
Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.
Angel Francos
Lead Mechanical Engineer
Our new branding is exactly what we envisioned—clean, modern, and unique. #1 in our industry.
Last scaling journey
Last scaling journey
Last scaling journey
Logistics cost savings of last project
Logistics cost savings of last project
Logistics cost savings of last project
Gross margin improvement in last scaling journey
Gross margin improvement in last scaling journey
Gross margin improvement in last scaling journey
Target value creation of working with us vs hiring or other firms
Target value creation of working with us vs hiring or other firms
Target value creation of working with us vs hiring or other firms
ctrl + shift ®
ctrl + shift ®
ctrl + shift ®
Our approach is simple: We believe good ops should feel invisible - and ridiculously effective.
Our approach is simple: We believe good ops should feel invisible - and ridiculously effective.
Our mission? To turn every “ugh” in your backend into “oh hell yes.”.
Our mission? To turn every “ugh” in your backend into “oh hell yes.”.
Views
We’ve seen the inside of the chaos. And we like making it sing.
Brand building operations
Brand building operations
Operations should feel like a superpower - not a liability.
Operations should feel like a superpower - not a liability.
Performance Boost:
We help you do more with what you already have, and use the new margins to fund new projects.
Expected increase in efficiency when working with the right tools:
35% → 90%
Cut analytics and data architecture costs by 85% by using automation, and simpler, future-proof solutions.
+2-3%
EBITDA Improvement
Every percentage point saved in sourcing goes straight to profit
+20%
+20%
Expected gross margin boost
Dec
Dec
Dec
Jan
Jan
Jan
Feb
Feb
Feb
Mar
Mar
Mar
Apr
Apr
Apr
+20%
May
+20%
May
+20%
May
Simple pricing
Simple pricing
Simple pricing
Pricing.
Per project
Monthly
Want more flexibility?
Built to accomodate startups, scaling brands, or specific initiatives.
$250 /hr
$6,490
/project
Pay as you grow
Flat, predictable pricing
Results oriented structure
Delivery time
3-4 weeks
Per project
Monthly
Want more flexibility?
Built to accomodate startups, scaling brands, or specific initiatives.
$250 /hr
$6,490
/project
Pay as you grow
Flat, predictable pricing
Results oriented structure
Delivery time
3-4 weeks
Per project
Monthly
Want more flexibility?
Built to accomodate startups, scaling brands, or specific initiatives.
$250 /hr
$6,490
/project
Pay as you grow
Flat, predictable pricing
Results oriented structure
Delivery time
3-4 weeks
Just starting?
We put our money where our mouth is - In special cases, we may opt to join startups through a mix of pay and equity.
We put our money where our mouth is - In special cases, we may opt to join startups through a mix of pay and equity.
ctrl + shift ®
ctrl + shift ®
ctrl + shift ®
Behind the brand.
Behind the brand.
We’re results-first, coffee-obsessed, and deeply allergic to jargon.
If it touches your product, your planning, or your profit, we’re into it.
Progress first
ctrl + shift®
Hands on deck approach
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Progress first
ctrl + shift®
Hands on deck approach
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Progress first
ctrl + shift®
Hands on deck approach
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
FAQ.
FAQ.
Got a thorny question? Good. We turn thorns into margin bouquets. The bite‑size answers here show how we chase value, not vanity metrics - and why our first response is usually, “Yep, we can fix that.”
Fast wins. Real results.
Days for insight, weeks for impact. Our fast discovery surfaces quick wins immediately, and our 30‑day sprint turns at least one of them into a measurable result - think cost‑per‑unit down, service level up, or lead‑time sliced.
The ones draining the most cash or customer trust. We rank issues by ROI and ease of fix, then tackle the highest‑impact bottleneck - no “analysis paralysis.”
Live dashboards. Before‑and‑after KPIs. Cash released, cost reduced, margin lifted - expressed in hard numbers. We are your CFO's best friend.
No. We slot in like a senior strike force - running point, building tools, and handing your team cleaner workflows, not bigger to‑do lists.
Both. Strategy in the morning, wrench‑turning by noon. We stay through implementation to make sure the slide deck becomes a reality.
Then we haven’t done our job - and we own it. Many engagements include performance‑based fees or even equity stakes, so our upside is tied to yours.
Days for insight, weeks for impact. Our fast discovery surfaces quick wins immediately, and our 30‑day sprint turns at least one of them into a measurable result - think cost‑per‑unit down, service level up, or lead‑time sliced.
The ones draining the most cash or customer trust. We rank issues by ROI and ease of fix, then tackle the highest‑impact bottleneck - no “analysis paralysis.”
Live dashboards. Before‑and‑after KPIs. Cash released, cost reduced, margin lifted - expressed in hard numbers. We are your CFO's best friend.
No. We slot in like a senior strike force - running point, building tools, and handing your team cleaner workflows, not bigger to‑do lists.
Both. Strategy in the morning, wrench‑turning by noon. We stay through implementation to make sure the slide deck becomes a reality.
Then we haven’t done our job - and we own it. Many engagements include performance‑based fees or even equity stakes, so our upside is tied to yours.
Days for insight, weeks for impact. Our fast discovery surfaces quick wins immediately, and our 30‑day sprint turns at least one of them into a measurable result - think cost‑per‑unit down, service level up, or lead‑time sliced.
The ones draining the most cash or customer trust. We rank issues by ROI and ease of fix, then tackle the highest‑impact bottleneck - no “analysis paralysis.”
Live dashboards. Before‑and‑after KPIs. Cash released, cost reduced, margin lifted - expressed in hard numbers. We are your CFO's best friend.
No. We slot in like a senior strike force - running point, building tools, and handing your team cleaner workflows, not bigger to‑do lists.
Both. Strategy in the morning, wrench‑turning by noon. We stay through implementation to make sure the slide deck becomes a reality.
Then we haven’t done our job - and we own it. Many engagements include performance‑based fees or even equity stakes, so our upside is tied to yours.
Story time
Grab a coffee - or something stronger, and dive into our fresh batch of brain‑fuel.
Story time
Grab a coffee - or something stronger, and dive into our fresh batch of brain‑fuel.
Few articles, zero fluff. Pick your favourite, share it with the team slack, and pretend you thought of the headline yourself.
ctrl + shift ®
ctrl + shift ®
ctrl + shift ®
What’s new?
What’s new?
Let’s talk.
Ready to transform your operations and crank up that growth engine? - Whether you are a startup, scale-up, or VC looking to invest in your portfolio, we want to hear from you!
Quick response.
Watch our response time beat half your push notifications. We aim for same‑day replies (often same‑hour), because momentum matters and inbox limbo kills deals.
Clear next steps.
See your path before the coffee cools. If the plan sings, we kick off a 30‑day sprint; if not, you still walk away with a punch list worth framing.
Founder
at ctrl + shift ®
Rafael Orozco
Let’s talk.
Ready to transform your operations and crank up that growth engine? - Whether you are a startup, scale-up, or VC looking to invest in your portfolio, we want to hear from you!
Quick response.
Watch our response time beat half your push notifications. We aim for same‑day replies (often same‑hour), because momentum matters and inbox limbo kills deals.
Clear next steps.
See your path before the coffee cools. If the plan sings, we kick off a 30‑day sprint; if not, you still walk away with a punch list worth framing.
Founder
at ctrl + shift ®
Rafael Orozco
Let’s talk.
Ready to transform your operations and crank up that growth engine? - Whether you are a startup, scale-up, or VC looking to invest in your portfolio, we want to hear from you!
Quick response.
Watch our response time beat half your push notifications. We aim for same‑day replies (often same‑hour), because momentum matters and inbox limbo kills deals.
Clear next steps.
See your path before the coffee cools. If the plan sings, we kick off a 30‑day sprint; if not, you still walk away with a punch list worth framing.
Founder
at ctrl + shift ®
Rafael Orozco