Yellow Bottle on Yellow Background
Yellow Bottle on Yellow Background
Yellow Bottle on Yellow Background
Geometric Object Display
Geometric Object Display
Modern Control Panel
Modern Control Panel
Minimalist Spa Setup
Minimalist Spa Setup
Minimalist Spa Setup
Minimalist Spa Setup
Geometric Object Display
Modern Control Panel
Minimalist Spa Setup
Minimalist Spa Setup

Building an S&OP engine for high-frequency collaborations.

Brain Dead operates with an unusually rapid product rhythm, driven by collaborations with global brands like Adidas, Disney, APC, and Arc’teryx. I helped the team build an S&OP structure that supports this pace without overwhelming the organisation. This included forecasting routines for collab drops, structured cross-team alignment, and clear inventory and purchasing windows. The process enabled the brand to plan further ahead, anticipate demand shifts, and move from reactive firefighting to controlled, predictable launches.


Minimalist Smartphone and Flowers
Minimalist Smartphone and Flowers

Building an S&OP engine for high-frequency collaborations.

Brain Dead operates with an unusually rapid product rhythm, driven by collaborations with global brands like Adidas, Disney, APC, and Arc’teryx. I helped the team build an S&OP structure that supports this pace without overwhelming the organisation. This included forecasting routines for collab drops, structured cross-team alignment, and clear inventory and purchasing windows. The process enabled the brand to plan further ahead, anticipate demand shifts, and move from reactive firefighting to controlled, predictable launches.


Minimalist Smartphone and Flowers

Building real-time analytics to drive decisions across the entire business.

Brain Dead needed visibility across retail stores, wholesale, ecommerce, GTM, and S&OP to support fast launches and frequent collaborations. I built a real-time analytics layer that consolidated sales, inventory, margin, and customer data into one reliable source of truth. This enabled the team to see performance instantly across every channel, understand demand patterns, identify risks earlier, and align decisions across design, merchandising, retail, and operations. With live insights powering each function, the brand moved from intuition-driven decision making to a clear, data-informed operating model that strengthened execution at global scale.

Minimalist Spa Setup
Minimalist Spa Setup
Minimalist Spa Setup
Modern Smart Speaker
Modern Smart Speaker
Modern Smart Speaker

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Brain Dead

I helped Brain Dead design and implement the S&OP structures needed for a fast-moving brand with a heavy collaboration calendar. By connecting planning, forecasting, inventory, and production workflows into a unified operating model, the team gained the ability to launch frequently, scale internationally, and manage operational complexity without sacrificing creativity. The new S&OP process gave leadership real control over forecasting, supply, and margin while maintaining the brand’s unique culture and speed.

Year

2025-2026

Year

2025-2026

Type

Process Automation

Data analytics

Fractional Support

Type

Process Automation

Data analytics

Fractional Support

Client

Brain Dead

Client

Brain Dead

Timeline

8 weeks

Timeline

Ongoing

View all

View all

Brain Dead

I helped Brain Dead design and implement the S&OP structures needed for a fast-moving brand with a heavy collaboration calendar. By connecting planning, forecasting, inventory, and production workflows into a unified operating model, the team gained the ability to launch frequently, scale internationally, and manage operational complexity without sacrificing creativity. The new S&OP process gave leadership real control over forecasting, supply, and margin while maintaining the brand’s unique culture and speed.

Year

2025-2026

Type

Process Automation

Data analytics

Fractional Support

Client

Brain Dead

Timeline

8 weeks

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