Technical outdoor
Technical outdoor
Technical outdoor
Minimalist Planter Setup
Minimalist Planter Setup
Geometric Object Display
Geometric Object Display
Minimalist Planter Setup
Geometric Object Display

Building a unified data model for scale.

At Db, one of the key challenges was the lack of a single, reliable source of truth across sales, operations, finance, and supply chain. Me and the team designed and implemented a centralised data model that connected Shopify, BrightPearl, Accounting, and global logistics partners into one coherent ecosystem. This system powered real-time analytics across revenue, margins, inventory, and customer behaviour, giving leadership the visibility needed to run the business with precision. The data foundation became instrumental during the capital raise process with LVMH, supporting due diligence, scenario planning, and the long-term growth strategy.

Minimalist Smartphone and Flowers
Minimalist Smartphone and Flowers

Building a unified data model for scale.

At Db, one of the key challenges was the lack of a single, reliable source of truth across sales, operations, finance, and supply chain. Me and the team designed and implemented a centralised data model that connected Shopify, BrightPearl, Accounting, and global logistics partners into one coherent ecosystem. This system powered real-time analytics across revenue, margins, inventory, and customer behaviour, giving leadership the visibility needed to run the business with precision. The data foundation became instrumental during the capital raise process with LVMH, supporting due diligence, scenario planning, and the long-term growth strategy.

Minimalist Smartphone and Flowers

Designing a global logistics network built for profitable growth.

As Db expanded internationally, the existing logistics model limited speed, margin, and operational control. We led internally the design and rollout of a global logistics network that combined regional 3PL partners with factory-direct replenishment. This model shortened lead times, reduced cost per unit, and improved delivery accuracy across Europe, North America, and Asia. By routing inventory directly from factories to customers and partners, we increased agility, lowered working capital needs, and delivered a more localised customer experience worldwide. This logistics infrastructure became a core pillar of Db’s ability to grow profitably at scale.

Modern Smart Speaker
Modern Smart Speaker
Modern Smart Speaker
Modern Control Panel
Modern Control Panel
Modern Control Panel
Minimalist Planter Setup
Minimalist Planter Setup
Minimalist Planter Setup

D__b__

I led major parts of Db’s transformation from a fast-growing startup into a global brand. This included modernizing the operating model, building the technology ecosystem, designing the planning and forecasting process, and strengthening cross functional execution. The work improved margins, reduced operational cost, and increased speed across the organisation, supporting the brand’s expansion and later strategic investment from LVMH.

Year

2019-2025

Year

2019-2025

Type

Operations

Data analytics

Type

Operations

Data analytics

Client

D__b__

Client

D__b__

Timeline

8 weeks

Timeline

7 years

D__b__

I led major parts of Db’s transformation from a fast-growing startup into a global brand. This included modernizing the operating model, building the technology ecosystem, designing the planning and forecasting process, and strengthening cross functional execution. The work improved margins, reduced operational cost, and increased speed across the organisation, supporting the brand’s expansion and later strategic investment from LVMH.

Year

2019-2025

Type

Operations

Data analytics

Client

D__b__

Timeline

8 weeks