Skip the cost stack. No inbound DC rent and handling, no double pick‑pack, no weeks of idle stock. Factory prints the final barcode; retailer scans it. New margin level - unlocked.
Purist and pragmatic approach to progress. Whilst we were told plenty of times of how many processes were needed to implement this, we just did it and documented the process later. Results first.
Inventory days –42 %, wholesale margin jumped +15%, putting wholesale on par with DTC profitability for the first time.
No better omnichannel strategy than making every channel as profitable as the rest.
Next projects.
(2016-25©)
