COTEGORY
PLANNING + DATA
BRAIN DEAD
Brain Dead isn’t just a fashion label - it’s a cultural movement. Known for its disruptive approach, the brand interprets the world through clothes, objects, and art, creating a space where subcultures intersect and ideas collide. At its core, Brain Dead is about people, their cultures, and their attitudes—bridging different worlds under one roof.
My work with Brain Dead centers on building the backbone that allows such creativity to scale. From shaping a custom S&OP process designed for a launch and collaboration-driven model to architecting the data and analytics suite behind the scenes, I help ensure that Brain Dead’s creative engine is matched by a data driven operation built for growth.
SOLUTION/INSIGHTS
Custom S&OP for Fashion
Designed a tailored planning process that supports Brain Dead’s unique launch and collaboration model—balancing speed, creativity, and profitability.
Data Architecture & Analytics
Built an integrated data stack that connects sales, inventory, and operations across channels, transforming raw information into actionable insights for faster decisions.Scalable Launch Model
Structured systems and workflows to manage frequent product drops and collaborations, ensuring alignment between supply, demand, and customer experience.Creative Meets Operational Discipline
Supported leadership in bridging the gap between brand vision and operational execution, turning culture into a scalable business model.
IMPACT/TAKEAWAYS
Smarter Planning: An S&OP process that fuels launches and collabs without slowing creativity.
Data-Driven Growth: Real-time visibility across sales and inventory powering decisions at speed.
Operational Agility: Systems built to support both rapid releases and long-term scalability.
Creative Freedom: Giving the brand space to push culture forward, backed by an operational engine that keeps up.
Brain Dead proves that culture and commerce can co-exist. With the right operational structures, a brand driven by creativity doesn’t need to compromise - it can scale, profit, and inspire.
Other Works