COTEGORY
OPS + C-SUITE
DB JOURNEY
Db was founded with a simple idea: make travel easier, so people could go out into the world and chase their passions. What began with a better ski bag grew into a global movement that embodied adventure, design, and purpose. During my time at Db, I had the privilege of serving in roles across the business—Head of Customer Experience, Head of Business Development, CTO, and COO—helping shape a brand that grew over 500% and ultimately welcomed LVMH as a strategic partner.
SOLUTION/INSIGHTS
High-Impact Growth Teams
Built cross-functional, agile teams capable of scaling quickly while staying true to the brand’s DNA. Empowered people with clear accountability and a culture of relentless execution.
Omnichannel Operations
Designed and optimized a model that balanced wholesale, DTC, and retail partnerships, ensuring consistent brand experience and profitable growth across all channels.Technology & Scalable Stack
Led the design and deployment of a modern, flexible systems architecture that supported rapid international expansion without compromising efficiency.Planning & Analytics
Introduced integrated planning and advanced analytics that transformed decision-making, enabled proactive inventory management, and turned data into a competitive advantage.
IMPACT/TAKEAWAYS
500%+ Growth – Scaling profitably while maintaining brand authenticity.
Strategic Partnership: Culminated in investment from LVMH, validating Db’s global vision.
Scalable Infrastructure: Operations, technology, and planning processes built to support the next stage of growth.
Personal Learning: I learned how to build world-class teams, balance creativity with operational rigor, and create systems that turn bold ambition into tangible results.
Db’s story is proof that with the right mix of vision, design, and execution, a brand can go from a niche product to a global force - without losing its soul.
Other Works